SocialSynapse dot com

Many think the most important phase in media buying is the optimizing process. This is simply not true. Primary importance should be placed on the planning stages of media buys.

The critical planning steps include: target website demographic research, website content analysis, and matching the product advertised to the interests of website patrons. By doing proper planning using freely available tools such as Quantcast.com, Compete.com, and Google AdPlanner, you can get ahead of the competition by building a solid foundation for your media buy. Good follow up steps include developing a media plan outlining the websites targeted for advertising.

Proper media planning is critical, and just another reason to use a reputable media buying company. Contact us today for a free quote!

Before launching a media buy, it’s essential to prepare properly. Media buying is a high-risk/high-reward game, so when one factors these aspects into play, one has to be armed with the knowledge and tools necessary in order to be successful while competiting against other media buyers with multi-million dollar budgets.

A few critical things to consider before launching a media buy include:

- researching types of websites you plan on advertising on (including demographic, psychographic, and content analysis)

- properly split testing banner ads

- optimizing CTR (click-through-rate) of banners

- optimizing CR (conversion rates) of banners

- optimizing the landing page where visitors will land after clicking on your ads

- properly negotiating the IO (insertion order) and having certain essential clauses in place

- using an adserver. You will need to lease usage on an adserver in order to properly split test and optimize your sales process. Adservers typically have a minimum monthly cost of $1,000 a month

Another option is to have a company experienced in media buying to manage your buy from start to finish to ensure success. This will allow your company to achieve the desired results while leaving you to focus on building your business.

We’re not an all-purpose marketing company. We’re not a jack-of-all-trades (master of none)..we FOCUS on Internet Marketing. Our company drives traffic, leads, and sales that will impact your bottom line and deliver that ROI you desire.