Considerations Before Buying Media
Cats: Media Buys|Before launching a media buy, it’s essential to prepare properly. Media buying is a high-risk/high-reward game, so when one factors these aspects into play, one has to be armed with the knowledge and tools necessary in order to be successful while competiting against other media buyers with multi-million dollar budgets.
A few critical things to consider before launching a media buy include:
- researching types of websites you plan on advertising on (including demographic, psychographic, and content analysis)
- properly split testing banner ads
- optimizing CTR (click-through-rate) of banners
- optimizing CR (conversion rates) of banners
- optimizing the landing page where visitors will land after clicking on your ads
- properly negotiating the IO (insertion order) and having certain essential clauses in place
- using an adserver. You will need to lease usage on an adserver in order to properly split test and optimize your sales process. Adservers typically have a minimum monthly cost of $1,000 a month
Another option is to have a company experienced in media buying to manage your buy from start to finish to ensure success. This will allow your company to achieve the desired results while leaving you to focus on building your business.
